gtlds (or the great internet landrush)

Well it’s nearly time for a gazillion new internet generic top level domains to be opened to general availability.

I’m not sure the world is ready for it to be honest. Or if there is even a need. Google has become the new DNS system.

At work today someone asked me for the web address for a supplier, i said it’s “” as you do. I then watched them type into google and then to add insult to injury, google being semi-concious gave them a link to the right page which they happily clicked on and went about there business. If there was any justice in the world that simply wouldn’t work.

Anyway, as such it seems there is no need for new gtlds. Just give your domains random numbers and letters and let google sort it all out. I mean, if my site is called who cares if you can’t remember it – google can.


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